Audience Psychology? Go Group Workshop.

Posted on March 24th, 2016 at 1:50 pm


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6th GO Group Workshop
Festival and Event Sustainability
Hochschule Fresenius, Cologne
11 & 12 April 2016

Greener, smarter, more sustainable – it’s not special interest anymore. GO Group’s motto and core topics are far up on the agenda today. In the five years of its existence the pan-european think-tank brought together hundereds of festivals, scentists, initiatives and suppliers involved in festival and event organisation and helped them exchange about green and sustainability related issues.

But still we GO on, because there is need for this interactive, open and communicative format we have successfully set up as GO Group workshops all over Europe. Now it’s time for the 6th international GO Group workshop in Cologne.

We kindly invite you to this 2-day seminar at the Hochschule Fresenius (University of Applied Sciences), on April 11 and 12 2016. The workshop is kindly hosted by Hochschule Fresenius Cologne and GreenEvents Europe Conference.

The 6th GO Group workshop for Sustainable Festivals and Events will focus on „Audience Psychology“ (day 1) and „Social Aspects and Responsibility“ (day 2).

Look forward to inspiring presentations, discussions and case studies from experts and major festivals as well as group workshops on both days!

Register here – NOW!
250€ Regular fee incl. all fees, 19% VAT and lunch on both days.
190€ Yourope members rate incl. all fees, 19% VAT and lunch on both days.

Confirmed GO Group speakers:
Jacob Bilabel, Green Music Initiative (GER)
Christina Bilde, Roskilde Festival (DK)
Daniel Brunsch, University Cologne (GER)
Svetlana Harms, Hochschule Fresenius (GER)
Ina Kahle, FKP Scorpio/Leuphana University (GER)
Dr. Katja Mierke, Psychology School/Hochschule Fresenius (GER)
Teresa Moore, A Greener Festival, Former Bucks University (UK)
Amit Ray, INTEBUS/Hochschule Fresenius (UK/GER)
Holger Jan Schmidt, GreenEvents Europe (GER)
Markus Wörl, Tollwood Festival (GER)

Sun 10 April 2016, 19h
GO Group get-together @ Cafe Sehnsucht (Körnerstraße 67, 50823 Köln-Ehrenfeld)
There will be a casual get-together on the pre-workshop evening at this bio-certified restaurant. (This one is on everyone’s own expenses)

Day 1,
Mon 11 April 2016
, 10h
Main topic: Audience psychologysoundsystem1

Welcome & first round-up
(Svetlana Harms (Hochschule Fresenius) & Holger Jan Schmidt (GreenEvents Europe)

Morning session
On the social psychology of festival crowds:
Scientific findings for fostering responsible and sustainable behavior:

Melting away in the mass: responsibility, group identity and deindividuation (Prof. Dr. Katja Mierke (Psychology School/Hochschule Fresenius)

Norms, role models and effective signposts: littering and sustainable behavior (Prof. Dr. Katja Mierke (Psychology School/Hochschule Fresenius)

Roskilde case study (Christina Bilde / Roskilde Festival)

Communication Psychological Aspects of Individual and Group Behavior during Events (Daniel Brunsch / University Cologne)

Group sessions
Hosted by Ina Kahle (FKP Scorpio/Leuphana University), Svetlana Harms (Hochschule Fresenius) & Holger Jan Schmidt (GreenEvents Europe)
17.30 Results and Wrap-up

20.00 GO Group Dinner @ Restaurant ECCO (Kartäuserwall 7-11, 50678 Köln) – This „clean food dinner“ is hosted by Yourope (the European Festival Association)

Day 2,
Tue 12 April 2016
, 9h
Main topic: Social Aspects and Responsibilitycoachella-recycle-imagebar.original

Burned Out Activists – How the Social Change Revolution eats up its kids. (And what to do about it) (Jacob Bilabel / Green Music Initiative)

Tollwood Festival case study (Markus Wörl / Tollwood Festival)

Values, ethics and the audience ( Teresa Moore (A Greener Festival / former Bucks New University)

Integrating successful CSR Practices: What can we learn from business? ( Amit Ray (INTEBUS/Hochschule Fresenius)

Group sessions
Hosted by Ina Kahle (FKP Scorpio / Leuphana University), Svetlana Harms (Hochschule Fresenius) & Holger Jan Schmidt (GreenEvents Europe)

Travel Service:
Travel Center / Hochschule Fresenius
Inga-Yvette Lenzen
Im MediaPark 4c · 50670 Köln
Tel. +49 (0)221 973199- 752
We are happy to help you with your arrangements. We are able to offer special deals for the nearest hotels and give you the chance to share a hotel with the GO Group speakers and fellow participants.

You can get your tickets here:
More informations here: Go Group Workshop

Best regards & see you in Cologne!

Jacob Sylvester Bilabel
Green Music Initiative

About Go Group:
Go Group is a pan European, cross industry think tank to inspire people in the music festival and events industry to run their operations greener and smarter.
Go Group was founded by Green Events Europe Conference, Green Music Initiative (GMI), Yourope and Bucks University in 2011.