Groove to save the world?
The Role of the Culture Industry in the Fight against Climate Change.
Climate change is one of the biggest challenges of the 21st century.
Adjustments need to be made in all areas of life.
But why is it that while thinking about climate change we are being confronted with an awful long list of «Not-To’s»?
Why are we always told what we are supposed not to do? Can it be that mostly scientists and politicians set the tone?
Why do we get either «Doom & Gloom» scenarios or utter neglect of scientific facts from mainstream media? Can it be that the cultural sector has lost its lead role in explaining the world? Why not reclaim this role?
The music and entertainment industry has global reach and can unleash imagination and passion like few other industries. It produces role models, dreams and questions which can pave the way into a low carbon future. Through exemplary actions, relevant actors can function as role models for the implementation of vital climate protection measures. This way of thinking would create demand and supply of innovative and sustainable strategies – both from climate and business points of view. The music and entertainment industry has a unique possibility – through positive examples and practical solutions – to guide society towards a more climatefriendly future and help our political leaders to bring about the required global transformation.
The Green Music Initiative acts as a platform coordinating the music and entertainment industry’s efforts to minimise their climate impact. CO2-reduction strategies are implemented in close cooperation with scientific institutes, stakeholders and artists, paving the way for others to follow. GMI showcases best practise with the objective to create industrywide demand for innovative and sustainable solutions – both from the climate and business point of view.
Jacob Bilabel / Founder Green Music Initiative